The e-Contenta project consists in targeting advertisements for users of internet portals.
Contrary to the currently used methods, incl. by Google, ads targeted by e-Content are based on selected high-quality content (sponsored articles and other texts as well as substantive forms), which convert at a much higher level than in the case of current market leaders. Thanks to this, the benefit is achieved both for the user, who has the opportunity to familiarize himself with the content better suited to him, and for the seller, who can sell his products more efficiently with a less invasive solution. The E-Contenta platform is integrated with 200,000 publishers around the world.
Investment date: January 2019
Founders: Zoya Andreewa
Location: Wrocław, Poland